Chosen Artist: Willem Boshoff
Chosen Artist: Willem Boshoff
Made possible by: Pirelli
Willem Boshoff
T +27 (0)11 614 7579
C +27 (0)83 449 1521
E boshoff.willem@gmail.com
W www.willemboshoff.com
47 King Edward Street
Kensington
2094
Johannesburg
South Africa
Pirelli Tyre (Pty) Ltd.
Gianluca Renato
T +27 (0)12 686 8710
E gianluca.renato@pirelli.com
W www.pirelli.co.za
Colleen Vilela
E colleen.vilela@pirelli.com
Cambridge Park – Unit E
5 Bauhinia Street
Highveld
Technopark
Centurion
P.O. Box 68059
Highveld Park
0169
South Africa
A Journey with Pirelli, When respecting the environment becomes an art.
Worldwide Pirelli is recognised for their iconic communication campaigns from as far back as 1954 which testifies to its focus, now as in the past, on the most up-to-date forms of linguistic research and communication. The collaboration with Willem Boshoff strengthens the Pirelli culture of innovation, research, creativity and quality and once again highlights that design is key. Willem has been commissioned by Pirelli to create 2 artworks focusing on “the journey”, as the metaphor of rediscovered vitality and the desire to bridge spaces and distances.
Informed by the theme of Art & Industry, Willem Boshoff was selected by Artlogic for the Pirelli commission. Boshoff’s installation focuses metaphorically on the concept of ‘the journey’. Worldwide, Pirelli is recognized for their iconic communications campaigns.Pirelli’s collaboration with Willem Boshoff strengthens their culture of innovation, research, creativity and quality, while highlighting design as key.
Processing granite: Granite sculpture – flaming the stone